Alecop, a leading company in educational engineering, is going to analyse, after an initial market research survey, a big incursion into China with the help of Sanying. It will also count on the contacts it has in the Hispanic-Chinese Professional Training Institute in Tianjin, where this company belonging to the Mondragón Sociedad Cooperativa (MCC), introduced and started up two laboratories, in addition to training two teachers on their use.

The approach involves adapting their strategy to market demand, directly selling their newest product. However, the project goes farther than traditional sales, as they also want to tackle researching the entry of Alecop in China as a manufacturer. They are studying a possible technology transfer, i.e., starting up a production plant to supply the internal market.

Alecop's managers are aware that China is the market of the future, as many factories are moving to this country, and this will imply the need for qualified labour in the medium-term. Furthermore, the Chinese Government is trying to improve its educational system, especially in Professional Training and Engineering, and is talking about large investment figures in this segment.

The firm, with its head office in Mondragón, already has experience in Asia, from India to Malaysia including Vietnam. It has a representative in the South of India, a representative and several agents in Vietnam, where it has been present for eight years, and in Malaysia, specifically in Kulim, there is the Hispanic Malaysian Machine Tool Professional Training Institute, equipped by the Alecop laboratories together along with other AFM (Spanish Association of Machine Tool Manufacturers) associated companies.

Asia represents 5-6% of Alecop's total turnover, with a larger balance in the foreign market, as 60% of sales are directed at exports. Together with Spain, France and Portugal, Latin American countries have been the main customers of this company from Guipuzcoa in recent years. In Colombia, Mexico, Chile, Argentina, Ecuador, Honduras or Nicaragua, Alecop's work has centred mainly on the preparation of trainers, although it has also sold products, such as educational guides.

Tel +34 943 712405 - Fax +34 943 799212 - alecop@alecop.es – www.alecop.es